Usually the first institutional capital into the company.
04 · For founders
You should not have to explain marketplace math to your first investor.
I have spent 16+ years inside marketplace problems. I built Yonder to be the first institutional check and the most useful marketplace investor on your cap table.
01 The fast filter
You do not need a perfect deck. You do need a real market.
A short note is enough. Tell me what is broken, why your team understands it, and what real people are already doing.
Occasionally smaller when allocation is constrained.
Yonder prefers to invest before the market is fully priced in.
B2B, B2C, P2P, B2B2C, B2G, and Marketplace+ models.
02 What to send
Show me how the market behaves.
The best early marketplace pitches are concrete. They make it easy to understand the transaction and where the company earns the right to exist.
- 01
The market
Who is buying, who is supplying, and what ugly workaround are they using today?
- 02
The wedge
Which side do you unlock first, and why will that group say yes now?
- 03
The evidence
GMV, revenue, take rate, signed supply, pilots, repeat usage, waitlists, or real customer behavior.
- 04
The team
Why do you understand this market better than the people who have tried before?
- 05
The ask
What are you raising, what milestone does it fund, and where can Yonder be useful?
03 · After the check
I have lived the part where it gets messy.
I work directly with founders. The goal is not more advice. It is a better decision on the marketplace problem in front of you.
Liquidity, supply, take rate, incentives, pricing, trust, and which side to unlock first.
A narrative that helps generalist investors see what makes the market valuable, plus thoughtful introductions.
Go-to-market, customer feedback, unit economics, hiring, and the hard decisions between meetings.
Marketplace founders, operators, LPs, customers, co-investors, and category specialists.
No warm intro required
Building a new economy? Send it.
I review direct submissions. A clear note beats a forced introduction every time.